‘Fifty Shades Of Grey’ $8.6M Thursday Night Preview Racks Up Records


Universal Focus Features’ Fifty Shades of Grey kicked off its release at 2,830 engagements last night, racking up the second highest Thursday night preview ever with $8.6M. The record holder for an R-rated preview belongs to Warner Bros. The Hangover 2 which made $10.4M in midnight previews before its Memorial Day weekend 2011 release.  Fifty Shades is also Universal’s highest grossing late night show ever, beating 2013’s Fast & Furious 6 which made $6.5M, and it’s also the highest late night showing in history for a film in February. Other high grossing R-rated Thursday night previews include 2010’s Paranormal Activity 2 ($6.3M) and March 2009’s Watchmen ($4.6M).  Today, Fifty Shades of Grey expands to 3,645 theaters including 75 IMAX hubs. Universal is expecting a four-day of $50M, however, many distrib sources believe the E.L. James adaptation has the potential to clear $60M.

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