Reggie Howze Creator of “Heart On A Sleeve” Brand Shares Insight On His Passion (@oreginalpix412, @hos_412) [Interview]


 

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How did you come up with the “Heart On A Sleeve” brand?

Heart on a sleeve is just me being passionate about everything I do. Music, Fashion, Relationships or anything I do. I’m real passionate so I wear my heart on my sleeve. I just took that and ran with it. I made the design and put it on the shirt. Now here we are with it.

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Have you done any custom art or custom fashion pieces before?

I come from a very artistic family. My dad taught me how to draw when I was like 5 or 6 years old. Growing up everyone said ‘I should do something with it’.

Who helps you with the sewing of the hearts?

My Grandma, she sews and she makes prom dresses. I already had a little background just from watching her. I tried to sew with the machine but it’s a little difficult. So everything I do is hand-stitched. She showed me how to make sure the thread is knotted correctly and hides the knots. So it doesn’t come apart.

What would you say would be the appeal of your shirts?

I would definitely say the fact that its hand stitched is the appeal. People know they are getting a good quality. The shirts are thick shirts and 100% cotton. The material is fleece and stands out. Plus it will last. It’s not cheesy and gives that 3-D look.

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What your vision for the “Heart On A Sleeve” Brand?

I’m in the process of getting it trademarked now. Within a year I want to be in stores. Hopefully Old Navy or Macy’s. It hasn’t been that long and it has created such a buzz.

Where do you think that buzz has come from?

I would say my Instagram and Social networks. I’m supportive of a lot of people in the city. Anything people got going on I promote and push their stuff. Going out to people’s events . Since I was like 15 years old getting into 18+ clubs. Just from people knowing me and recognizing me. Plus from playing the piano on my Instagram gained a lot of attention.

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When did you learn how to play the piano?

My dad use to play the Sax. So I was always around instruments. I always wanted to learn how to play. I got one lesson. That was just to position my hands on the keys. So I would listen to songs repeatedly and learn to play by ear.

That’s amazing. As far as Heart on A Sleeve What has the demand been like in the past few weeks?

Its been insane man. My head is spinning. I’ve been running like a chicken with its head cut off. Its really a high right now. I can’t even fathom its been unbelievable.

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I see you have a few notable entertainers rocking your shirts. Owey, Chevy Woods, & DJ Motormane. Where you contacted by them or did you proactively reach out?

I was a little bit proactive on it. Specifically with Chevy. I made my shirt and people were saying it was hot and I thought I had something. So I was just like it would be tough to get some of these people that are really known in the city. So I mentioned him(Chevy) and Hardo on Twitter. I seen Hardo and he told me to make him one. Chevy didn’t respond for like a week. The day after Thanksgiving he messaged me and invited me to his show. That was dope. Then I brought him a shirt and posted it up on IG. Same thing with Motor and DJ Solo Dolo.

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How many shirts have made on average?

I’ve made 50 right out the gate from orders. Of course you got to wait for people to pick them up. For the most part they have been going pretty fast.

How much are the shirts?

The shirts go for $25. If you bring me a shirt I’ll just charge for the work.

How did you bump into Pittsburgh Steelers Wide Receiver Martavis Bryant?

The city got me feeling myself(Laughing). When I see these people I’m like what’s the worse that can happen other than them just saying no. I seen him out at Savoy and I was like can I get you one of my shirts. Showed him the shirt. He was like “Yeah that’s dope!” I was like I’ll make you a black & yellow one. He was like “Yeah that would be dope.” Then he went on my page and saw Chevy with the White and Blue one. He was like “Get me that one too!”

Are you looking to get more people to help you?

I am actually looking into an embroidery company. Since it is a quality product,  I don’t want to get them printed but with the demand of the shirts I may have to.  I want to get as many people as possible the fleece on the sleeve. The T-shirt will always be 100% cotton.

Any other clothing, like hats, sweaters or hoodies?

Yeah, I am actually doing hats now. Starting to do sweaters and hoodies soon. I’m just trying to do everything. Jersey’s, Baseball Jersey’s, short sets for the summer. I want to cover everything.

Where can people go to contact you for shirt’s?

My Facebook/ReggieHowze send me a message. Instagram: @oreginalpix & @hos_412. Send me your size and color you want.

Watch Full Interview on YouTube: https://www.youtube.com/watch?v=0KUjUNWm_tY

Watch Full Interview on YouTube: https://www.youtube.com/watch?v=0KUjUNWm_tY

 

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